Product
A research agent for UGC.
Ask about your niche. draft searches live TikTok and Instagram, watches the clips, and comes back with creators, hooks, and what to do next — with the videos attached.
01
Find creators
Ask for a roster as specific as you want. draft searches TikTok and Instagram and comes back with people who already talk like your customer.
- 10.8k
@GlowwithjasRN - 13.8k
@krizisbel - 2k
@tamarraabitarr
02
See what’s working
Not a keyword dump. draft watches the clips so you see the hooks, formats, and lines that are actually converting — right now.
03
Develop strategy
See what’s working in your space, what competitors are posting, and leave with hooks, filmable angles, and briefs your creators can actually shoot.
Space
DITL routines + “I stopped using X” hooks are winning under 20k.
Competitors
The Ordinary leans cold science. Soft, face-first UGC still has room.
Hooks
“I tried every serum. This one’s different.” · “POV: skin finally chill”
Creator brief
Film a bathroom DITL. Open on texture. End on the bottle in-hand.
04
Get feedback
Upload a video, paste an account, or drop a recent post. draft checks it against what’s winning in the market and tells you what’s off — and what to fix.
tiktok.com/@maya.skin/video/7482910045123
Pasted · compared to live TikTok / IG
- Hook is buried — open on “sensitive skin after sweat,” not the car seat.
- Text sells disinfection. Winners name the product or step in the first line.
- Talking-head only. Cut to the wipe / bottle so the tip feels filmable.
How a run works
Ask. Watch. Answer with proof.
01 · Ask
Plain language in a thread. Roster filters, what’s converting, strategy, or a clip to audit.
02 · Watch the feed
draft searches live TikTok and Instagram and watches the clips — not captions alone.
03 · Answer with proof
Handles, view counts, and the videos sit next to the answer so you can open what it watched.